Inconversation with Aircel Founder

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Time is the most valuable asset, yet most people fail to manage it effectively.

I, Leo, had the privilege of interviewing Mr. C. Sivasankaran during the CII Trichy Annual Day. Known for his bold business strategies, sharp foresight, & relentless drive, Mr. Sivasankaran is a name synonymous with India’s telecom revolution.
From starting his career with Sterling Computers in 1985, to building Aircel into a telecom giant, and now pioneering the health & wellness industry with AIWO, his journey is nothing short of inspiring.

During our discussion, he shared deep insights on business, time management, and well-being, leaving a profound impact on me and everyone present. Here are some key takeaways from the session:

Think Big, Act Bold

Mr. Sivasankaran believes in thinking big and taking risks. He mentioned that many entrepreneurs are still small because they are not dreaming big. His career is proof for the same, where he anticipated the rise of telecom in India before it even opened up to private players. His ability to identify opportunities ahead of time is what made him a game-changer.

Time Management & Success

He emphasised that time is the most valuable asset, yet most people fail to manage it effectively. Successful entrepreneurs master time utilization and invest in activities that generate long-term value.

Health: The Most Overlooked Wealth

One of his most striking points was how most people are biologically older than their actual age due to poor health choices. He is now on a mission with AIWO to help people reverse their biological age and take control of their well-being.

Pioneering Telecom with Aircel

In 1999, he founded Aircel in Tamil Nadu, foreseeing the potential of mobile communications. Under his leadership, Aircel expanded rapidly, introducing affordable tariffs, innovative services, and expanding network coverage to rural areas.

The Entrepreneurial Mindset

His ability to identify business opportunities, negotiate deals, and scale companies is unparalleled. From buying Sterling Computers, acquiring telecom licenses, and negotiating high-stakes deals with global giants, he has always been ahead of the curve. His business acumen is truly legendary.

Lessons from Challenges

Despite Aircel’s success, regulatory challenges and market forces led to its eventual downfall in 2018. Even after such setbacks, his resilience and ability to reinvent himself is what makes him a great entrepreneur. His focus has now shifted from telecom to health & wellness, proving that visionary leaders never stop innovating.

A Legacy Beyond Business

What stood out most about Mr. Sivasankaran is his desire to give back. Whether it’s through AIWO, his business mentorship, or his mission to “Make Millionaires”, he is passionate about helping people achieve success and better health.

What are your thoughts on balancing health, time, and success? Please share your views in the comments below.

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